Google Ads is an online advertising platform developed by Google, where businesses can create and run ads across Google's search engine, YouTube, and other partner websites. It operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. Google Ads allows for various ad formats, including search ads, display ads, video ads, shopping ads, and app promotion ads. It enables businesses to target specific audiences based on keywords, demographics, interests, and geographic locations, helping them reach potential customers effectively.

Google Ads offers several categories of advertising formats, each designed to serve different marketing goals. The main categories include:

1. Search Ads – Text-based ads that appear on Google’s search engine results pages (SERPs) when users search for relevant keywords.

2. Display Ads – Visual ads (banners, images, or interactive formats) that appear on websites within the Google Display Network.

3. Video Ads – Ads displayed on YouTube and other video partner sites in formats like skippable in-stream ads, non-skippable ads, and bumper ads.

4. Shopping Ads – Product-based ads that appear on Google Search and the Shopping tab, displaying product images, prices, and store information.

5.App Promotion Ads – Ads designed to promote mobile apps on Google Search, YouTube, Google Play, and the Display Network.

6.Performance Max Ads – A goal-based campaign type that uses automation to show ads across multiple Google platforms, including Search, Display, YouTube, Gmail, and Discover.

7.Local Ads – Ads designed to drive foot traffic to physical stores, showing on Google Maps, Search, YouTube, and the Display Network.

8.Discovery Ads – Visually rich, personalized ads that appear on Google Discover, YouTube, and Gmail, targeting users based on their interests.